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Siddhanth
Hariramani

VP Marketing · Brand & Growth · Digital P&L Owner · 13 Years

13+ years building brands and growth engines from zero, across agencies, funded startups, and founder-led businesses. I own the full funnel: brand strategy, performance marketing, community, and lifecycle. I've generated ₹9Cr+ in revenue, built media properties with 5,000+ subscribers, and delivered ₹80 CPL in a category where ₹300+ is the norm. I take P&L ownership seriously. And I ship.

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Siddhanth Hariramani
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13+
Years Experience
Brand · Performance · Growth
₹9Cr+
Revenue Generated
Across brands & ventures
500+
Leads / Month
At ₹80 CPL · built from zero
200+
Team Members Led
Across 5 cities
About

Brand mind.
Revenue heart.

I'm a marketing leader who thinks in systems, not just campaigns. Over 13 years, I've built brands from scratch, scaled agencies, led cross-functional teams of 20+, and consistently delivered measurable commercial impact.

My edge: I'm equally comfortable crafting a brand narrative and optimising a performance funnel. I've run both - and I know the best outcomes happen when they work together.

Currently VP Marketing at Paterson, where I built their entire brand and digital ecosystem from zero. In 15 months: 10,000+ social followers, 9.5 crore+ cross-platform impressions, 500+ leads/month at ₹80 CPL, and two owned media IPs. The brand went from nonexistent to measurable.

◈
Revenue Owner, Not a Slice Owner
I've owned full revenue numbers. Not a channel, not a campaign. Built a ₹5Cr/year sales machine, managed ₹45L/month retainer books, generated ₹9Cr+ across ventures, and built a digital funnel from zero to 500+ leads/month at ₹80 CPL.
◉
Systems Thinker + AI Practitioner
I build workflows, not headcount. I've shipped three production tools using Claude Code: an automated research blog pipeline (1,000+ articles published), a live IPO dashboard, and a full hiring engine, all live on the company website. I design systems that scale without scaling headcount.
◌
Experiential & Community Builder
I built BuzzinUp from zero to 10,000+ members and 5,000 tickets in 6 months. I understand premium, community-led brands - and the full funnel from story to sale.
Experience

13+ years of impact.

Jun 2025 - Present
Paterson
Head of Marketing & Communications
Current

Built Paterson's brand and digital ecosystem from scratch. Zero social presence, no website, no leads. In 15 months, turned it into a measurable growth engine.

  • Built the full digital growth engine from zero: 10,000+ followers, 9.5 crore+ impressions across platforms in Year 1, and 500+ leads/month at ₹80 CPL (industry avg: ₹300–800+)
  • Created two owned media IPs: Taking Stock podcast (55 episodes, 5,000+ subscribers, 1,500 watch hours/month) and Take One daily news show (~2,000 views/episode); manages 5,000+ email subscribers at 18–20% open rate
  • Shipped three live products using Claude Code: AI research pipeline (1,000+ articles, ~5/day), IPO dashboard, and hiring engine, all live on patersoncapital.com
  • Led a complete brand revamp: logo, visual identity, design language, and full brandbook from scratch
Brand Revamp Owned Media Performance Marketing Lead Generation Content IP Digital P&L
Nov 2024 - May 2025
Social Panga
Associate Director - Brand Solutions
Agency

I led brand strategy and campaign execution for a ₹45L/month portfolio spanning 9 national clients, managing a team of 7.

  • I managed a ₹45L/month retainer portfolio - Himalaya Wellness, TechnoSport, Lifestyle, South Indian Bank, Tally Solutions
  • I led and mentored a team of 7 client servicing professionals delivering integrated campaigns
  • I drove account expansion through strategic upselling and cross-selling within existing accounts
  • I owned quarterly brand health reviews, competitive benchmarking, and strategic planning
Client Leadership Campaign Management Revenue Growth
Jul 2021 - Nov 2024
Dudes With Ideas
Founder & Creative Head
Founder

Built and scaled a lean creative agency from zero, generating ₹3.5–4 crore in total revenue over 3 years, alongside a community brand that sold 5,000 tickets in 6 months.

  • Scaled to a ₹15L/month retainer portfolio across Paytm, Adidas Running, Sunrisers Hyderabad, Corner House, Rohan Bopanna Tennis Academy, and others
  • Built BuzzinUp from zero: 10,000+ community members, 5,000 tickets in 6 months, large-scale events generating ₹25L per event in revenue; owned full P&L end-to-end
  • Organised large-scale experiential campaigns with Kingfisher and Bira 91: music festivals, beer festivals, and pub crawls across Bangalore
  • Led everything end-to-end: client acquisition, brand strategy, creative direction, influencer partnerships, and performance marketing
Brand Building Community Building Experiential Marketing P&L Ownership D2C
Jan 2020 - Jun 2021
Echobooom Management
Marketing Director
In-house

After Absolution's acquisition, I took on a senior leadership role and ran the entire digital marketing and social media vertical with a team of 20+.

  • I owned the GTM strategy for UnoGreen NFC Cards - positioning, content strategy, and influencer partnerships from day one
  • I led a cross-functional team of 20+ creatives: copywriters, designers, photographers, and performance marketers
GTM Strategy Product Launch Digital Marketing
Jan 2013 - Dec 2019
Absolution
Founder & Chief Creative Officer
Acquired

I founded and scaled Absolution over 7 years - owned the full revenue number end-to-end across two verticals. Exited via acquisition in 2019.

  • I built and managed 200 brand representatives across Bangalore, Mumbai, Kolkata, Goa & Guwahati - generating ₹5 crores/annum in client revenue
  • I managed the team at the conversion level: monitored call-to-payment rates, sharpened pitch scripts, and fixed drop-off points
Revenue Ownership Sales Leadership Acquisition Exit
Notable Brands

Trusted by brands that matter.

A selection of brands I've worked with across agency and in-house roles over 13 years.

Himalaya Wellness
TechnoSport
South Indian Bank
Tally Solutions
Lifestyle
Corner House
Sunrisers Hyderabad
Paytm
Adidas Running
Kingfisher
Bira 91
Rohan Bopanna Tennis Academy
Six Cricket Academy
Indo American Hybrid Seeds
Expertise

The full-stack marketer.

I don't specialise in one channel. My value is connecting brand thinking to performance outcomes - and understanding how each layer of the funnel works together.

Brand & Strategy
Brand Architecture GTM Strategy Positioning & Messaging Campaign Management Brand Activation Content Strategy Thought Leadership
Performance & Growth
Full-Funnel Ownership Meta Ads Google Ads CAC Optimisation Conversion Rate Optimisation Lead Generation Revenue Ownership SEO
Community & Lifecycle
Experiential Marketing Community Building D2C Customer Marketing Email Marketing WhatsApp Marketing Influencer Partnerships Content Systems
Leadership & Systems
P&L Ownership Team Building Systems Thinking AI-Powered Workflows Agentic AI (Claude Code) Agency Management Cross-functional Teams
Tech Stack
Meta Ads Manager
Google Ads Manager
Meta Business Suite
MailChimp
WATI
Supermetrics
Claude Code
OpenSEO
Google Analytics
Google Search Console
Google Tag Manager
Education
🎓
BA (Hons) Management Studies
University of Nottingham, United Kingdom
2009 – 2012 · Grade: 2:1

Let's build
something great.

Open to VP Marketing and Growth Head roles in Bangalore.

sid.hariramani7@gmail.com +91 96111 99799 LinkedIn Download Resume