Siddhanth Hariramani   |   ⬇ Save as PDF   |   ← View Landing Page
Siddhanth Hariramani
VP Marketing  ·  Brand & Growth  ·  Digital P&L Owner  ·  13+ Years
sid.hariramani7@gmail.com +91 96111 99799 linkedin.com/in/siddhanth-hariramani-7b813b1b9 Open to VP Marketing & Growth Head Roles · Bangalore

VP Marketing and digital P&L owner with 13+ years building brands and growth engines from zero, across agencies, funded startups, and founder-led businesses. At Paterson, built the entire digital ecosystem from scratch: 10,000+ social followers, 9.5 crore+ cross-platform impressions in Year 1, 500+ leads/month at ₹80 CPL (industry average: ₹300–800+). Founded two companies, one acquired, generating ₹9Cr+ in total revenue. Built BuzzinUp to 10,000+ members and 5,000 tickets in 6 months. Deep expertise across the full funnel: brand strategy, performance marketing, community, lifecycle, and owned media. Systems thinker, team builder, and daily AI practitioner.

13+
Years in Marketing
₹9Cr+
Revenue Generated
500+
Leads/Month · ₹80 CPL
10K+
Community Members Built
Work Experience
Paterson Jun 2025 - Present
Head of Marketing & Communications
  • Built the full digital growth engine from zero: 10,000+ social followers, 9.5 crore+ cross-platform impressions in Year 1, 500+ leads/month at ₹80 CPL (vs. ₹300–800+ industry average for financial services).
  • Created and front two owned media IPs: Taking Stock (podcast: 55 episodes, 5,000+ subscribers, 1,500+ watch hours/month) and Take One (daily news show: ~2,000 views/episode); manages 5,000+ email subscribers at 18–20% open rate.
  • Shipped three production tools using Claude Code: an AI research blog pipeline (1,000+ articles published to date, ~5/day, auto-distributed to website + sales/RM team), a live IPO dashboard (patersoncapital.com/ipo), and a hiring engine (patersoncapital.com/careers).
  • Led complete brand revamp: logo, visual identity, design language, and full brandbook authored from scratch.
Social Panga Nov 2024 - May 2025
Associate Director - Brand Solutions
  • Managed a client portfolio of ₹45L/month across 9 national brands - Himalaya Wellness, TechnoSport, Lifestyle, South Indian Bank, and Tally Solutions.
  • Led and mentored a team of 7 client servicing professionals delivering integrated brand and performance campaigns across channels.
  • Drove account expansion through strategic upselling and cross-selling, growing wallet share within existing accounts quarter on quarter.
  • Owned quarterly brand health reviews, competitive benchmarking, and annual strategic planning for key accounts.
Dudes With Ideas Jul 2021 - Nov 2024
Founder & Creative Head
  • Built and scaled a lean creative agency from zero, generating ₹3.5–4 crore in total revenue over 3 years, with a ₹15L/month retainer portfolio at peak.
  • Built BuzzinUp from zero: 10,000+ community members, 5,000 tickets sold in 6 months, large-scale events generating ₹25L per event in revenue; owned full P&L end-to-end.
  • Led end-to-end client delivery for Paytm, Adidas Running, Sunrisers Hyderabad, Corner House, Rohan Bopanna Tennis Academy, and Six Cricket Academy.
  • Organised large-scale experiential campaigns with Kingfisher and Bira 91: music festivals, beer festivals, and pub crawls, driving brand affinity and community growth.
Echobooom Management & Solutions Jan 2020 - Jun 2021
Marketing Director
  • Post-acquisition of Absolution, took senior leadership and ran the entire digital marketing and social media vertical for the group.
  • Owned the GTM strategy for UnoGreen NFC Cards - positioning, content strategy, and influencer partnerships from day one through launch.
  • Led a cross-functional creative team of 20+: copywriters, designers, photographers, and performance marketers across multiple campaigns.
Siddhanth Hariramani sid.hariramani7@gmail.com +91 96111 99799 Page 1 of 2
Siddhanth Hariramani
VP Marketing  ·  Brand & Growth  ·  Digital P&L Owner  ·  13+ Years
sid.hariramani7@gmail.com +91 96111 99799 linkedin.com/in/siddhanth-hariramani-7b813b1b9 Open to VP Marketing & Growth Head Roles · Bangalore
Work Experience (continued)
Absolution Jan 2013 - Dec 2019
Founder & Chief Creative Officer
  • Founded and scaled Absolution over 7 years - owned the full revenue number end-to-end across two verticals: brand representation and creative services. Exited via acquisition in 2019.
  • Built and managed 200 brand representatives across Bangalore, Mumbai, Kolkata, Goa, and Guwahati - generating ₹5 crores/annum in client revenue.
  • Managed the sales team at the conversion level: monitored call-to-payment rates, sharpened pitch scripts, and fixed drop-off points to consistently improve CAC and conversion rate.
  • Owned client relationships, creative direction, pricing, and P&L across the full business - acting as sole revenue owner and decision maker for 7 years.
  • Built a brand that was acquired based on its systems, team, and consistent revenue track record - the strongest validation of sustainable growth architecture.
Career Highlights
₹80
CPL achieved at Paterson, vs. ₹300–800+ industry average for financial services
1,000+
AI-generated articles published via automated blog pipeline built with Claude Code
Acquired
Absolution was acquired by Echobooom after 7 years of sustained revenue growth and ₹5Cr/year in revenue
Core Competencies
Brand & Strategy Brand Architecture, GTM Strategy, Positioning & Messaging, Campaign Management, Brand Activation, Thought Leadership
Performance Meta Ads, Google Ads, SEO, Full-Funnel Ownership, CAC Optimisation, Conversion Rate Optimisation, Attribution Modelling, Revenue Ownership
Lifecycle D2C Marketing, Email, WhatsApp, Influencer Partnerships, Community Building, Content Systems, Experiential Marketing
Leadership P&L Ownership, Team Building, Agency Management, Systems Thinking, AI-Powered Workflows, Cross-functional Teams
Tools & Technology
Meta Ads Manager Google Ads Meta Business Suite MailChimp WATI Supermetrics Claude Code OpenSEO Google Analytics Google Search Console Google Tag Manager
Education
BA (Hons) Management Studies
University of Nottingham, United Kingdom
2009 – 2012  ·  2:1
Siddhanth Hariramani sid.hariramani7@gmail.com +91 96111 99799 linkedin.com/in/siddhanth-hariramani-7b813b1b9 Page 2 of 2